Qantas Enables Routehappy Rich Content Through Sabre Red 360

Qantas has expanded its distribution agreement with Sabre so that more agents have access to richer information about the airline’s fares, products and services.

Sabre’s graphical Sabre Red 360 interface will now showcase Qantas products with rich, relevant and engaging content through the airline’s connection with ATPCO.

Sabre Vice President, Regional General Manager, Asia Pacific, Travel Solutions, Airline Sales, Rakesh Narayanan, said, “We’re delighted Qantas has enabled Routehappy Rich Content program through Sabre Red 360. This will provide our agency partners with an even richer shopping experience when booking and servicing Qantas customers. Qantas is one of the world’s most innovative airlines and this latest initiative demonstrates their commitment to the agency distribution channel and the use of Sabre technology to support booking growth and industry recovery.”

- Sabre will integrate Qantas’ UPAs (Universal Product Attributes), or targeted visual content, that bring unique airline fares, products and services to life. This content has recently expanded into Reassurance UPAs which highlight messaging and graphics about the additional health measures airlines like Qantas are taking to ensure a safe travel environment.

- Sabre Red 360 will also showcase Qantas Amenities, such as seat pitch and power outlets, and UTAs (Universal Ticket Attributes) which are consumer-friendly benefits such as baggage allowance and seat selection.

The connection to Qantas’ ATPCO Routehappy Rich Content expands on Sabre’s existing partnership with Qantas through its Branded Fares solution to deliver greater value to the industry.

Qantas Executive Manager, Global Sales and Distribution, Igor Kwiatkowski, said, “For more than ten years, Sabre has provided Qantas with a marketplace to promote our products to the industry in new and different ways. The addition of Qantas’ Routehappy Rich Content builds on our relationship with Sabre and will enable us to provide agents with even more information about our fares and services. This includes more descriptive and engaging content around features such as lounge access, baggage allowances and more recently, our Fly Well program to help inform customers about the health and safety measures we’ve put in place to ensure a safe travel environment.”

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