MIAT Mongolian Airlines is to implement Sabre’s
Market Intelligence Global Demand Data solution as the airline
embarks on ambitious expansion plans.
According to the Mongolian Ministry of Environment
and Tourism, the country is aiming to attract one million foreign
tourists and earn one billion US dollars from tourism this year.
The long-term agreement with Sabre will
ensure that MIAT is well-positioned to play a crucial role in this
tourism drive and follows the launch of MIAT flights in 2019
linking Mongolia to the key Chinese markets of Shanghai and
Guangzhou.
The airline also has plans for further long-haul
routes, including a drive to develop flights to the USA.
“We are thrilled to announce our new relationship
with Sabre at
such a key time for our airline. Our plans to grow our fleet and
routes, our passenger numbers and our revenue are directly in line
with the exponential growth that the country’s tourism industry is
currently witnessing,” said Mr. Battur Davaakhuu, President & CEO,
MIAT Mongolian Airlines. “To realize our exciting objectives, we
must leverage the most innovative technology platforms, and that’s
why we have selected Sabre Global Demand Data. The solution will
ensure that we have strong data right at our fingertips, providing
accurate and complete market information to make well-informed
decisions.”
Sabre Global Demand Data is a comprehensive and
detailed database of origin and destination traffic for airline
markets worldwide, encompassing GDS, government, and industry data
sources - calibrated and processed on a regular basis. The
solution will allow MIAT to gain insights for intelligently
developing new routes and revenue-driving strategies within
current markets while also uncovering potential new opportunities.
“MIAT’s expansion plans have the potential to
increase revenue for the airline and to have a meaningful impact
on the Mongolian travel and tourism industry as a whole,” said
Dasha Kuksenko, vice president and regional general manager -
North Asia, Sabre Travel Solutions. “We are very proud to support
them in their endeavours by providing our Market Intelligence
Global Demand Data solution. Sabre’s solution helps airlines
identify revenue opportunities as a result of having the crucial,
innovative tools necessary to make intelligent, data-driven
decisions.”
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