Lufthansa Signs New Distribution Agreement with Sabre

(31 Oct 2021) Lufthansa has signed a new distribution agreement with Sabre.

Under the deal - which covers Austrian Airlines, Lufthansa, SWISS, Air Dolomiti and Brussels Airlines - Sabre will not only continue to distribute Lufthansa Group airlines’ content through its GDS but also via the New Distribution Capability (NDC) standard in the Sabre travel marketplace.

After the planned launch next year, the diversified NDC program will give Sabre-connected travel agencies globally the ability to access Lufthansa Group airlines’ content through the Sabre marketplace and by signing up to one of the two available commercial models for NDC.

The agreement supports Lufthansa Group airlines’ strategy to implement NDC technology and deliver personalized price offers through the newly launched Continuous Pricing.

“Our agreement with Sabre is a landmark deal for airline distribution. I am very excited to shape our joint path towards modern airline retailing and innovate by introducing a diversified NDC program with associated commercial models, – enabling agencies to agree bilaterally on NDC with Lufthansa Group airlines,” said Tamur Goudarzi Pour, Senior Vice President Revenue Management and Distribution Lufthansa Group Network Airlines and Chief Commercial Officer SWISS. “Sabre and Lufthansa Group airlines share an ambition to innovate at the forefront of our industry. Through this new level of flexibility, we jointly enable a diverse distribution ecosystem, extend the reach of NDC and allow for differentiated commercial models. With this customer-oriented agreement, Sabre and the Lufthansa Group airlines team up to put the interests of our travel agency partners and our joint clients at center stage.”

The go-live plan for NDC is expected to be communicated during the first half of 2021.

“Today, maybe more than ever, we are looking to engage creatively with our airline and agency partners to deliver outcomes that provide added value to all players in the travel ecosystem,” said Dave Shirk, President, Sabre Travel Solutions. “Sabre is committed to finding flexible, sustainable solutions that address traveler expectations, deliver against airlines’ strategies, ensure scalability, and safeguard efficient agency workflows. I’m proud that we have signed a sustainable agreement with our partners at Lufthansa Group and one that provides both companies a new level of flexibility to drive a new generation of retailing.”

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