Plaza Premium and marhaba Form Strategic Partnership

(31 Oct 2021) Plaza Premium and marhaba have formed a strategic partnership to enhance their offering of airport lounges and meet and greet services around the world.

The partnership, which will initially cover major airports in Asia, the Middle East and Europe, will see the two companies expand market presence by consolidating service distribution and customer engagement through integrated cross-selling capabilities.

Bora Isbulan, Chief Commercial Officer, Plaza Premium Group, said, “This strategic alliance brings together the best of two industry leaders in airport hospitality in terms of expertise, talents and service network. While the travel industry is currently evolving rapidly, our collaboration is especially crucial now when the industry must unite to achieve operational efficiency, consolidation of resources, optimisation of distribution and ultimately, offering a better experience for global travellers.”

The services that Plaza Premium and marhaba offer travellers include airport lounges and meet and greet services.

marhaba, which is part of dnata, was launched in the UAE to help passengers arriving in or departing from Dubai International Airport. The company started to expand its global footprint in 2017 by opening new airport lounges in Karachi (Pakistan) and Melbourne (Australia). Since then, it has opened two additional facilities in Singapore and Manila (Philippines) and substantially increased the capacity of its airport lounges in Dubai. marhaba now operates airport lounges in six countries providing service excellence to passengers with a team of over 800 employees.

Shahab Al Awadhi, Head of marhaba Global, said, “We are thrilled to join forces with Plaza Premium Group to offer travellers more value and a broader range of options to improve their travel experience at a time when quality and safe hospitality services play an increasingly important role at airports globally ... This strategic partnership will enable us to significantly enhance our offering and expand our footprint, while leveraging experience and synergies. We look forward to a fruitful collaboration across our global network.”

Established in 1998 and headquartered in Hong Kong, Plaza Premium today offers hospitality services and facilities in over 180 locations of 49 international airports across the world.

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