MTCO Launches Mekong Heroes

The Mekong Tourism Coordinating Office (MTCO) has launched Mekong Heroes, an initiative designed to recognise and celebrate passionate and innovative individuals who have made a difference in promoting sustainable and responsible tourism development in the Greater Mekong Subregion.

The Mekong Heroes program is being co-chaired by H.E. Mr. Weerasak Kowsurat, former Minister of Tourism and Sports of Thailand and H.E. Mr. Htay Aung, former Minister of Hotels and Tourism of Myanmar, who will endorse and approve the Mekong Heroes, selected by the Mekong Tourism Advisory Group (MeTAG) from the received nominations via MekongHeroes.org.

One new Mekong Hero will be chosen every quarter. The personal stories of each Mekong Hero will be told via a special profile on the Mekong Heroes website and they will be celebrated at the annual Mekong Tourism Forum.

“Especially in difficult times like these, we need to remember and recognize individuals that have consistently contributed to a sustainable travel and tourism industry in the Greater Mekong Subregion,” said Jens Thraenhart, Executive Director of the Mekong Tourism Coordinating Office (MTCO). “When we start the recovery process, collaboration, innovation, and dedication will be critical to emerging from this pandemic with a more sustainable and responsible tourism industry. Let us not forget that we are building for future generations who will judge us by how we worked our way out of our current crisis.”

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