S Hotels & Resorts Unveils Major Expansion Plans

(31 Oct 2021) S Hotels & Resorts, the flagship hospitality arm of Singha Estate PCL, will add six new and repositioned properties to its portfolio in the next 12 months.

The company has ambitious growth plans. Today, its global portfolio consists of 39 hotels totalling 4,647 rooms, by 2025 S Hotels & Resorts expects to have 82 properties with 9,000 keys.

Growth will be driven by a mix of mergers, acquisitions and hotel management agreements, focusing on the roll-out of SAii and nabor hotels across Asia Pacific and the Indian Ocean.

“2021 will be a pivotal year for S Hotels & Resorts, as we accelerate the expansion of our lifestyle brands,” said Dirk De Cuyper, Chief Executive Officer, S Hotels & Resorts. “Extensive upgrades to our resorts in Thailand have laid the foundations for our rebrandings, and we are very excited to be introducing our original concepts to stunning locations across Asia.”

The first SAii hotel opened in Maldives in 2019 and the company will open two SAii resorts in Thailand - SAii Laguna Phuket  and SAii Phi Phi Island Village - in the first quarter of 2021.

S Hotels & Resorts will launch nabor, a new 'luxury-midscale' hotel brand the company says should be pronounced like “neighbour”, in April 2021.

The first nabor hotel will be a rebranded property located on Koh Samui in southern Thailand.

In total, S Hotels & Resorts plans to open six nabor hotels and resorts in 2021, with other potential destinations likely to include major Thai tourism centres and key leisure markets in Asia.

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