Rezen to Promote New World and Tongpai Hotels in China

(31 Oct 2021) Rosewood Hotel Group and Tongpai Hotels of Chow Tai Fook Enterprises have both entered into a strategic partnership with Trip.com to expand their hotel brands’ footholds in mainland China.

Rezen Hotels Group, a subsidiary of Trip.com, will work with New World Hotels & Resorts and Tongpai Hotels to grow the two brands in China by leveraging both groups’ distribution networks, technology and customer databases for increased marketing strength and enhanced customer experience.

Jane Sun, chief executive officer of Trip.com Group, said, “The collaboration between Trip.com Group, Rosewood Hotel Group and Tongpai Hotels is a pioneering approach within the hotel industry. The continuing trend of rising consumption power in China is fuelling high demand and the need for sophisticated structures to accommodate; this partnership is an exciting industry innovation to expand brands and generate greater value and enhanced satisfaction for customers.”

Tongpai Hotels, launched in 2018, is the newest city hotel and lifestyle brand from Chow Tai Fook Enterprises. Tongpai Hotels was created by Sonia Cheng, chief executive officer of Rosewood Hotel Group.

Rosewood Hotel Group has three hotel brands, Rosewood, New World, and Khos.

“This partnership, in which all parties will fully utilize their respective advantages and resources, is a testament to our confidence in China’s travel industry and its unlimited potential,” said Sonia Cheng, chief executive officer of Rosewood Hotel Group. “Our China-focused and in-depth alliance with Trip.com Group is a move aligned to our expansion strategy and will further our mission to grow by creating service-oriented hotel brands that deliver transformative travel experiences.”

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