Atomize Appoints Michael McCartan as Chief Growth Officer

(31 Oct 2021) Atomize, a provider of revenue management software for the hospitality industry, has appointed Michael McCartan as Chief Growth Officer (CGO), effective January 2021.

In this cross-functional role, Michael will be responsible for the development and delivery of the company’s global strategic objectives and for ramping up Atomize’s international expansion strategy.

Michael has over 20 years of experience in executive business development and delivery roles in the hospitality and revenue management technology fields.

He worked as the Executive VP for RateGain where he expanded their pricing optimization services across vertical industries, and from 2014 to 2019 he led RMS provider Duetto's expansion across EMEA.

Michael has also worked as a senior advisor for enterprise SaaS companies to accelerate revenue growth and performance by leveraging technology partnerships, developing go-to-market plans and designing models to improve solution delivery.

“I am excited and feel honored to have Michael join the Atomize management team,” said Alexander Edström, CEO at Atomize. “He possesses a unique and priceless track record in the revenue management field, and many recognize him as a leader in this space. While Michael will support our strategy of working with revenue management departments of larger hotels and hotel groups, his contribution will surely go beyond merely serving Atomize and will also contribute to building constructive dialogues in the revenue management community as a whole.”

Michael has a bachelor’s degree in civil engineering from the University of Cape Town and a postgraduate degree in business administration and management from The Open University.

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