American Airlines Renews Distribution Agreement with Sabre

American Airlines has renewed its long-term, worldwide distribution agreement with Sabre.

American Airlines is a long-standing Sabre customer employing Sabre’s travel marketplace as well its SabreSonic reservations system, and multiple other airline IT solutions.

Under the renewed agreement, Sabre will continue to distribute American Airlines flights and services through the Sabre travel marketplace, ensuring that Sabre-connected agencies have access to American Airlines’ content, including branded fares, ancillary products and services.

“It’s been a challenging year for the travel industry, and it is critical to us that we support our agency community well,” said Alison Taylor, chief customer officer of American Airlines. “Sabre remains important to American, as we work together with our mutual agency partners to facilitate bookings.”

American is also collaborating with Sabre on NDC as part of the company’s ongoing commitment to providing a seamless booking experience and the development of next-generation retailing, distribution and fulfillment solutions that benefit airlines, travel retailers and consumers.

Sabre recently achieved Level 4 Certification and is partnering with several airlines as part of its Beyond NDC initiative.

“As the industry continues to deal with the fallout from COVID19, distribution of air content through the Sabre global distribution system (GDS) remains an important part of a carrier’s distribution strategy,” said Roshan Mendis, chief commercial officer for Sabre Travel Solutions. “This agreement strengthens our long-term and ongoing collaboration with American Airlines and demonstrates our shared commitment to providing the hundreds of thousands of Sabre-connected travel agencies and the travelers they serve with the most relevant air content.”

See latest Travel News, Video Interviews, Podcasts and other news regarding: COVID19, Sabre, American Airlines, NDC.