Reed Scraps Plan to Host Real and Virtual WTM London 2020

Reed Exhibitions, organiser of the annual World Travel Market (WTM) in London, has confirmed that their idea of holding a real and a virtual event has been scrapped, and only the virtual WTM will go ahead in November.

WTM London’s Senior Director, Simon Press, said, “Sadly, this year will be the first time since we launched WTM London in 1980 that there will be no live event. We have worked tirelessly to organise a physical show, but the increasing number of travel restrictions and the uncertainty around the world means it will be impractical for many overseas visitors to attend in person. Additionally, there remains uncertainty around business events and conferences being allowed to take place in the UK. The official deadline for this decision being the 1st October. However, thousands of travel trade professionals from around the globe will still be able to meet and do business in an extensive range of virtual sessions, to help the industry recover, rebuild and innovate.”

WTM Virtual will take place from 9-11 November, offering delegates the chance to arrange one-to-one virtual meetings to do business, attend conference sessions and roundtables, take part in speed networking and more.

The WTM Virtual will have four virtual theatres to host webinars and debates.

Furthermore, a virtual version of Travel Forward is being shaped up and will combine virtual exhibition, free virtual conference sessions and speed networking for start-ups to meet investors.

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