IHG Signs First voco Hotel in Vietnam

(31 Oct 2021) IHG has signed a deal with Tuyet Lien Son Co Ltd to expand its upscale voco brand to Vietnam.

The voco Ma Belle Danang hotel, which is already near completion, will also be the first voco to open in South East Asia.

The 290-room hotel is located next to the beachfront, along the main thoroughfare of the coastal city, 1.5km from Danang city centre and 5km from Danang International Airport.

Serena Lim, Vice President, Development for IHG, South East Asia & Korea, said, “As a brand, voco presents an opportunity to access the upscale segment fast, backed by the power of our IHG enterprise and systems. With the increasing development and sophistication of Danang, we felt this was the perfect time to introduce a youthful and playful brand into the market. And, with Vietnam’s strong growth trajectory, we are confident that voco will continue to expand to other locations as a core upscale offer of IHG Hotels & Resorts.”

The hotel will feature one of the city’s only rooftop bars, an infinity-edge pool, an all-day dining restaurant, extensive range of residential-style meeting facilities, a gym and a spa.

Nguyen Tuyet, Deputy General Director, Tuyet Lien Son Co Ltd, said, “We built this hotel with a vision to give guests a fantastic lifestyle experience through which they can truly be themselves. Guests should have a fabulous time, feel the energy of love and happiness when they stay with us. This was epitomised in the ‘Ma Belle’ personality that I sought for the hotel, inspired by the Vietnamese mature woman who is confident, sophisticated and warm and who carries the positive energy of youth, love and peace.”

There are currently more than 35 voco properties either open or in the pipeline, including hotels in Australia, the UK, Montenegro, UAE and China. Over the next few years, new hotels are set to open in Germany, France, Netherlands, Egypt, Poland, Cyprus, South Africa and Thailand.

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