Emirates Targets Chinese Travellers with Trip.com MOU

Emirates has signed a Memorandum of Understanding with Trip.com Group that covers joint marketing promotions and other initiatives to boost Emirates’ sales via Trip.com’s online platforms.

In the future, collaborations aimed at providing customized products to suit members of both loyalty programmes will be explored and the partnership will potentially pave the way for joint initiatives on technical aspects, big data analysis and marketing strategy development.

Tan Yudong, VP of Trip.com Group and COO of Trip.com Group Flight Business Group, said, “The Chinese outbound travel market has huge potential and Trip.com Group has been constantly upgrading its services to provide users with improved travel experiences. The partnership with Emirates will enable users of the platform to have more choice with access to more airline options when booking international travel, more destinations to choose from, and flight options that provide seamless connectivity for their travel plans. Thanks to Emirates’ extensive global network, Trip.com Group customers can enjoy the industry-leading services and facilities aboard its flagship A380 and Boeing 777 aircraft, allowing better travel experiences for Chinese outbound tourists.”

Emirates operates the world’s largest fleets of A380 and Boeing 777 aircraft, and was the first airline to establish non-stop connectivity between the Middle East and mainland China in 2004. Today, Emirates operates 35 flights a week to mainland China, all operated by the hugely popular flagship Airbus A380 aircraft, with twice daily services to both Beijing and Shanghai, and daily services to Guangzhou. After a transfer in Dubai, passengers can travel to over 150 destinations in Emirates’ global network, spanning in six continents.

Orhan Abbas, Emirates' Senior Vice President of Commercial Operations - Far East, said, "China is a very important market for Emirates and we are pleased to establish a strategic partnership with Trip.com Group to help us deliver on our growth strategy. This is an exciting time for Emirates as we enter into a new phase in our operations in China, having enjoyed 15 successful years of serving mainland China. We aim to build on our achievements over the years and embark on a robust strategy aimed at boosting sales further. We plan to enter a new growth trajectory and, in Trip.com Group, we have found the right strategic partner to collaborate with and achieve our goals.”

Roughly 210,000 Chinese customers currently fly with Emirates annually.

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