Marriott Appoints Bart Buiring as Chief Sales and Marketing Officer - Asia Pacific

Bart Buiring has been appointed as Chief Sales and Marketing Officer of Marriott International Asia Pacific, based in Hong Kong.

A seasoned Marriott International veteran of nineteen years, Bart was previously Chief Operations Services Officer, Asia Pacific.

Bart will now oversee the Asia Pacific consumer strategy to Marriott International's core hotel business and brand, including Brand Management, Marketing, Sales & Distribution, Revenue Management, Loyalty, Customer Experience, Digital and Communications.

Under his leadership, Bart will continue building the Asia Pacific customer base, adapting Marriott International's brands and travel program, Marriott Bonvoy, to the local market, while also leading the sales organization and driving Marriott International's Asia Pacific distribution and pricing strategy.

"We're on an exciting journey to grow and deliver even better experiences in 2020," said Craig S. Smith, Group President, Marriott International Asia Pacific. "I'm humbled to work with a team of accomplished and dedicated leaders as we evolve our business into new areas, grow our regional footprint, and stay one step ahead in our ambition to be Asia's favorite travel company."

Peggy Fang Roe, the previous Chief Sales and Marketing Officer for Marriott International Asia Pacific, has transitioned to the newly-established role of Global Officer, Customer Experience, Loyalty and New Ventures at Marriott International's headquarters in Bethesda, Maryland, USA.

Peggy is now responsible for orchestrating the end-to-end guest experience and the development of new ventures to accelerate customer engagement, including the continued growth of Marriott Bonvoy globally.

See latest Travel News, Interviews, Podcasts and other news regarding: Marriott, CMO, Chief.