AirAsia Accelerates Digital Transformation with Robotic Process Automation

AirAsia is accelerating its ongoing digital transformation journey by implementing robotic process automation (RPA) in collaboration with Silicon Valley and India-based enterprise automation platform JIFFY.ai.

Chief Transformation Officer Azli Mohamed said the implementation of RPA followed a review of AirAsia’s internal processes and workflows, which showed that business process automation can be done easily with the right tools in place.

“At AirAsia, we continuously seek to push the boundaries of innovation,” said Azli. “RPA will allow our workforce to automate mundane and repetitive tasks, which will free up valuable time to focus on other tasks that require thinking and experience-based judgment. RPA will enable us to increase productivity, reduce errors and redeploy resources to higher-value functions. All these benefits will ultimately translate into sizable cost savings and top-line revenue growth.”

AirAsia has appointed JIFFY.ai to initiate its RPA adoption, which began in May 2020. The implementation leverages JIFFY.ai’s artificial intelligence (AI)-enabled automation platform, which brings intelligent automation, intelligent document processing and analytics together in a single solution.

“We are delighted to have been chosen as the partner for AirAsia to help them on their digital transformation journey,” said Babu Sivadasan, Co-founder and Chief Executive Officer, JIFFY.ai. “The JIFFY.ai Automate platform is expandable and extensible and will give them the intelligent automation power they need to streamline and improve complex business processes while supporting innovation to help the business grow.”

The latest key milestones in the digital transformation journey so far include the implementation of end-to-end contactless procedures in May 2020 to facilitate essential travel. These procedures include contactless payment kiosks, enhanced features on the AirAsia mobile app and contactless kiosks in all operating airports across Malaysia, Thailand, Philippines, Indonesia and Japan.

With the contactless kiosks, guests making their essential travel can print their boarding pass and baggage tag after checking-in online on airasia.com or through the mobile app, ensuring a full contactless check-in process. The enhanced AirAsia mobile app enables travellers to scan their passports via the app itself, further facilitating a contactless check-in process with more features to be progressively added moving forward.

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