Whitbread Secures License for First hub by Premier Inn Hotel in Camden, London

Whitbread, owner of the Premier Inn and hub by Premier Inn hotel brands, has secured a premises license for its first hub by Premier Inn hotel in Camden Town, London.

The 80-bedroom hotel, which was granted planning permission by Camden Council in January, is due to be built on the site of the former Sports Direct retail store on the corner of Camden High Street and Delancey Street (115-119 Camden High Street).

The development also includes three social rented homes.

When it opens, the hotel will be Whitbread’s second hub by Premier Inn hotel in the London Borough of Camden and is expected to employ approximately 35 employees with recruitment focused in the borough.

While most people in the UK are familiar with the Premier Inn brand, hub by Premier Inn hotels are a different concept and to date there are just 13 in the UK – all in prime city locations. The hotels feature ‘compact’ bedrooms, enhanced by useful technology such as Smart TV’s and clever lighting, light touch lounge dining and quality bar offering.

So far Whitbread operates ten hub by Premier Inn hotels across London, with a further six sites (including Camden High Street), either under construction or in the planning process. The Camden High Street hotel is the first to be designed alongside two social rented residential properties.

Louise Woodruff, Acquisitions Manager for Whitbread, said, “Securing a premises license for our first hub by Premier Inn hotel in Camden is an important milestone for the development. We’re working hard to agree the final details of the planning permission with Camden Council and all being well we hope to commence the demolition of the former Sports Direct store this autumn. We can’t wait to have a presence in Camden Town and start delivering the long-term benefits our hub hotels bring.”

Whitbread currently operates six Premier Inn and hub by Premier Inn hotels in the London Borough of Camden (995 rooms in total). The hotels employ 240 people and accommodate more than 560,000 leisure and business visitors to the borough each year, creating £31 million in leisure visitor expenditure per year.

Based on the predicted occupancy of its hub hotels, Whitbread estimates that close to 40,000 guests will stay at the hub by Premier Inn at Camden High Street every year.

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