Long Weekends in Thailand Create Much Needed Spike in Hotel Bookings

[31 Oct 2021] According to SiteMinder, a leading guest acquisition platform for hotels, Thailand’s booking momentum has this week risen above 59 percent of 2019 levels for just the third time since early March.

Since 14 October, hotel reservation volumes have increased by 77 percent, and in Phuket booking momentum for local properties is the strongest it has been in over 250 days.

As with the November four-day weekend, Thailand’s Constitution Day holiday, scheduled to commence on Thursday 10 December, has caused a surge in last-minute bookings from Thai locals.

Seventeen percent of all hotel arrivals in the months ahead are for the week of the holiday, a figure only set to rise in the final days prior to the weekend.

“After a difficult year for many of Thailand’s hoteliers, it is pleasing to see the Thai people supporting local businesses across these four-day long weekends. With limited international guests currently in Thailand, they present a unique opportunity to experience the country, and the beauty that it has to offer, before the rush of tourists recommences,” said Bradley Haines, Regional Vice President of Asia Pacific at SiteMinder.

The recent rise in hotel bookings in Thailand is also mirrored in other parts of Asia, with reservation momentum in Taiwan (+20 percent month-on-month), the Philippines (+33 percent), and Vietnam (+63 percent), all trending positively on SiteMinder’s World Hotel Index.

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