Sabre Signs SynXis Platform Agreement with Japan’s Resorttrust, Inc.

Japan’s membership-based hotel chain Resorttrust, Inc. has selected Sabre’s SynXis Booking Engine to help it convert website traffic into bookings, improve visibility, and improve the overall customer experience.

The SynXis platform will connect Resorttrust to nearly 900,000 travel agents across multiple GDS and over 600 online channels across the world, while also providing further opportunities to increase valuable corporate travel bookings by connecting with major corporations and streamlining RFP contracting.

Kiyoshi Aruga, Department Manager, Hotel Trusty Department, Hotels & Tourism Division, Resorttrust, Inc., said, “We are thrilled to be partnering with Sabre to boost direct and indirect bookings to our resorts. We’re already seeing the first green shoots of recovery in the Japanese tourism industry, and we needed robust and scalable solutions to support us in our plans to grow our reach and revenue as well as further improving the guest experience for domestic and international visitors.”

Founded in Nagoya in 1973, Resorttrust, Inc. engages in the construction and operation of membership-based hotels, the sale of hotel membership rights, and golf and medical businesses. Resorttrust has an extensive network of properties across Japan as well as the Kahala Hotel and Resort in Hawaii.

“Sabre is proud of our already strong, and valued, relationships with travel partners in Japan. This new agreement with Resorttrust, Inc. further strengthens Sabre’s existing presence in the Japanese market, and demonstrates our ongoing commitment to the recovery and continued success of Japan’s tourism industry,” said, Frank Trampert, Managing Director and Chief Commercial Officer, EMEA & APAC, Sabre Hospitality Solutions. “This new partnerships will enable some of Japan’s best-loved hotels and resorts to refine their distribution strategies, reach new markets, improve the conversion rates of web browsers to bookings and deliver an improved guest experience. We are thrilled to be able to play our part in enabling more travellers to discover Japan’s already renowned, and lesser-known destinations as we partner with our hotels and hospitality partners to make travel happen.”

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