Sanlorenzo Appoints Simpson Marine as Distributor for Bluegame Yachts in Asia

Sanlorenzo has appointed Simpson Marine as the distributor for Bluegame yachts in Asia.

The Bluegame brand was launched in 2018 with the BG42 and BG62 models, followed by the reveal of the BGX70 at the Cannes Yachting Festival 2019.

The Bluegame brand is a member of the Blue Marine Foundation, a charity dedicated to establishing sustainable fishing models and creating marine reserves.

Demonstrating its commitment to a sustainable policy, Bluegame has, with the support of Sanlorenzo’s R&D department, introduced the first ever direct mould constructed from 80% recycled material.

In this process, resin glass that is recovered at the end of its life is mixed with resins and glass fibres, creating a highly functional milling block with a significantly reduced environmental impact. This material can even be re-recycled in the future, creating a circular economy.

In addition, numerous sustainable products are used on board the Bluegame vessels, such as FSC certified woods and bio chrome accessories, to further reduce environmental impact and emissions.

“Bluegame operates with the awareness of its responsibility in the global ecosystem. On this ground Bluegame HTS Lab (High Technology & Sustainability Laboratory) was created for the implementation of our innovation and sustainability strategy as inseparable principles of every new project,” said Carla Demaria, CEO of Bluegame.

Three new Bluegame models will be available in Asia in 2020. Key features of all three yachts are large, multi-use spaces, highly functional yet safe decks, and superb hull design.

The first model is the BG62, part of the Bluegame Sport Utility range. With an LOA of 18.8m (61’6”) and a large beam to further enhance space on board, the BG62 offers generous living spaces. The length of the vessel allows keen sailors to take to the water without the need for a crew, effortlessly controlling the vessel via an IPS joystick. Another attractive feature is the central part of the stern platform, which can be lowered to allow easy boarding of a 12’ tender, or to create a spacious swim platform.

The second vessel is part of the same series, the BG42. Smaller than its sister vessel, it is a perfect entry gate into the Bluegame yachting family. The 12.98m (42’55”) BG42 boasts multiple outdoor living spaces, a highly functional interior, and a swim platform / tender dock.

The 21.86m (71’7”) BGX70, introduced to the world at Cannes Yachting Festival in 2019, is aimed at experienced yachtsmen looking for something ‘stand out’ in this size bracket. The design is the result of a partnership between Luca Santella, head of the Design & Style of the Group and Head of the Bluegame product Strategy together with the world famous Zuccon International Project design house, who are behind a number of Sanlorenzo’s award-winning yachts. The interior design uses neutral tones and natural materials, allowing the stunning ocean landscape to do all the talking. Ocean vistas are maximised, with a 360° view from the stunning deckhouse.

“All three offerings from Bluegame are sure to be popular in the Asian market, particularly amongst experienced yachtsmen who are keen to captain their own vessel without compromising on luxury. Bluegame’s environmentally conscious construction process and avant-garde design offers something special that Simpson Marine is proud to be a part of,” said Nick Stratton, Sanlorenzo Asia Sales Manager.

Bluegame is currently at the 2020 Thailand Yacht Show in Phuket from 9-12 January, and will be at the Singapore Yacht Show 2020 from 19-22 March 2020.

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