New CWT Research Looks at Positive Benefits of Business Travel

New research by CWT shows that business travellers feel the positives outweigh negatives at work (92%) and at home (82%) when traveling for business.

Travellers from the Americas are the most enthusiastic at 94% and 86% respectively, followed by travellers from Asia Pacific at 93% and 84%, and Europe at 89% and 77%.

“Travelling to a new destination, meeting someone face-to-face for the first time, networking with people that can help you to advance your business as well as your career, and getting out of the work routine are some of the most exciting factors associated to business travel according to our findings,” said Niklas Andréen, Executive VP and Chief traveller Experience Officer at CWT. “It’s important that we recognize the true value that travellers find in their travels, and understand what provides the most positive benefits while on the road.”

CWT’s research also shows that developing trust (39%), getting to know people better (32%), and efficiencies (31%) are the top three benefits of meeting with people in person for travellers worldwide.

European travellers value getting to know people the most (37%), followed by the Americas (36%), and travellers from Asia Pacific (25%). Europeans also value the efficiencies of meeting people face-to-face the most (34%), followed by travellers from Asia Pacific (31%), and the Americas (29%).

Another perk of traveling for business is the possibility of extending a trip for pleasure. The average number of times in the past 12 months that the respondents have extended their trip is 2.4. travellers from the Americas took the lead with 2.7 times, followed by 2.4 in Europe, and 2.3 in Asia Pacific. The average number of days – globally – was 4.3 days.

The research also uncovered that companies are mostly supportive of this if employees pay for their personal expenses (76%), especially in Asia Pacific (79%) and the Americas (77%). Companies in Europe fell short at 70%.

Methodology

The survey was created by CWT and conducted by Artemis Strategy Group between 29 January and 9 February 2019. Responses were collected from more than 2,700 business travelers who traveled for business four or more times in the previous 12 months. Respondents were from the Americas (Argentina, Brazil, Canada, Mexico, and the United States), Europe (Belgium, France, Germany, Italy, Netherlands, Spain, Sweden, and UK) and Asia Pacific (Australia, China, India, Japan, and Singapore).

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