Fans across key countries in Asia will have
unprecedented access to the Rugby World Cup 2019 matches in Japan
as beIN Asia Pacific has been appointed as the exclusive
rights holder for Cambodia, Indonesia, Hong Kong, Laos, Malaysia,
Philippines, Thailand, Timor-Leste and Singapore.
For the
first time, all 48 tournament matches will be available via a
dedicated channel – beIN Sports Rugby – which will launch on 6
September.
There has never been a more exciting time for
rugby in Asia with fan-engagement, broadcast audiences and player
participation numbers growing year-on-year. According to Nielsen
research Asia is home to a rugby following of more than 283
million, the largest regional following in the world.
Philippines is at the heart of the success story with a following
of 10.5 million, while Indonesia’s rugby following has increased
by three percent from 2017 to 2018 with a following of almost 7.5
million. Hong Kong and Singapore have a rugby following of two
million each, with the latter having experienced a two per cent
year-on-year increase.
World Rugby Chairman, Sir Bill
Beaumont, said, “We are delighted to be welcoming beIN Asia Pacific
to the Rugby World Cup 2019 rights-holding broadcast family. As
home region for the tournament, Asia is a very important market
for rugby participation and fanbase growth and we are excited
about the comprehensive platform that will be provided by beIN, a
passionate leader in sport’s broadcasting. In partnership with
them we will reach and convert a new fanbase, benefitting the
sport long after the tournament has finished.”
The Rugby
World Cup 2019 Impact Beyond programme sets out ambitious rugby
accessibility and growth programmes for Asia. With just over a
month to go,
the programme, run in partnership with Asia Rugby and the Japan
Rugby Football Union, has already exceeded its target of one
million new players across the region with 1.16 million girls and
boys introduced to the sport, including more than 200,000 in
Japan.
beIN Asia
Pacific Managing Director Mike Kerr, said, “The rugby fanbase in
Asia has grown considerably since the last Rugby World Cup. With
the tournament set in Asia for the very first time, it will be an
amazing spectacle and a game-changer for the sport. We are
incredibly excited to be a part of this momentous event and are
committed to bringing high-quality coverage and enhancing fans’
experience across beIN’s multiple touchpoints.”
More on this to come as
specific details of the channel and whether it will be free of
charge to watch have yet to be unveiled.
Rugby pictures:
Pictures from 2019 Cathay Pacific / HSBC Hong
Kong Sevens,
Pictures from 2018 Cathay Pacific / HSBC Hong Kong Sevens,
Pictures from 2017 Cathay Pacific / HSBC Hong Kong Sevens,
Pictures from 2016 Cathay Pacific / HSBC Hong
Kong Sevens,
Pictures of Cathay Pacific / HSBC Hong Kong Sevens 2015,
Pictures of the Asia Rugby Sevens Olympic Games Qualifier in Hong
Kong,
Pictures of Singha Thailand Sevens 2015,
Pictures from the 2013 British & Irish Lions Tour in Hong Kong,
Pictures of Hong Kong Sevens 2014,
Pictures of Hong Kong Sevens 2013,
Pictures
of Chartis Cup 2012 and
Pictures of
Cathay Pacific / HSBC Hong Kong Sevens 2012.
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