VisitEngland and VisitScotland Launch Dementia-Friendly Tourism Guide

VisitEngland and VisitScotland have launched a guide to help tourism businesses become more dementia-friendly.

The Dementia-Friendly Tourism Guide, launched in partnership with the Alzheimer’s Society, supports tourism businesses in accommodating visitors living with dementia through case studies, recommendations and signposts to resources.

The guide, developed with England’s Inclusive Tourism Action Group, lists the benefits that businesses will experience alongside the impact that these can have on the lives of 850,000 people living with dementia in the UK.

Improvements do not need to involve significant investment and the guide highlights the small steps businesses can take, organised around the themes of Information, People and Place.

Ross Calladine, VisitEngland Head of Business Support, said, “Using the practical tips outlined in the guide businesses will make significant improvements to the lives of people living with dementia, their carers and loved ones, and drive the economic benefits of tourism further. The value of this sector is expected to rise to £23 billion by 2020 presenting a great opportunity for tourism businesses to offer the warmest of welcomes to people with dementia.”

Under the Equality Act 2010, organisations have a legal obligation to ensure consumers are adequately protected and that access to services is as inclusive as possible. This includes making ‘reasonable adjustments’ for customers and staff with disabilities, including people with dementia.

Sally Copley, Director of Policy and Campaigns at Alzheimer’s Society, said, “Everyone deserves a short break or holiday to relax and recharge. We are delighted to be uniting with VisitEngland and VisitScotland and raising awareness of what’s possible when the right support and adjustments are put in place, so people with dementia can still get out and enjoy life while creating memories with loved ones. Until we find a cure, it’s vital that we do everything we can to make sure everyone with dementia can continue to lead full and meaningful lives. VisitEngland and VisitScotland join more than three million Dementia Friends and hundreds of communities and other organisations in making this a reality.”

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