Shandong Airlines to Leverage Sabre Commercial Platform Solutions

Shandong Airlines (SDA) has signed an agreement with Sabre for several of its retailing solutions.

Under the deal, Shandong Airlines will leverage Sabre AirVision Schedule Manager and Sabre AirVision Fares Manager to help drive revenue optimization and accelerate how the airline competes in the Asian market.

A spokesperson from Shandong Airlines, said, “As Shandong Airlines continues to evolve to cater to the growing needs of travellers in and around China, we recognize the value of onboarding innovative technology solutions from leading technology providers like Sabre to bolster our commercial management capabilities. The intelligent solutions the Sabre Commercial Platform has to offer will fuel our business strategy and help to set ourselves apart in the highly competitive environment in which we operate.”

Founded in 1994, Shandong Airlines is based at Yaoqiang International Airport (TNA) in Jinan, Shandong, China.

The airline operates a fleet of 124 aircraft mainly on domestic trunk routes from Jinan, Qingdao and Yantai to major cities in China.

SDA's current route network covers over 60 destinations in 7 countries and includes countries such as Cambodia, India, Japan, South Korea, Taiwan and Thailand.

Schedule Manager will empower schedule planners to be more confident by generating intelligent insights, enhancing management reporting capabilities and improving analytics.

The adoption of Fares Manager will allow the carrier to monitor and change its fares quickly and efficiently, making fare filing much easier and accurate.

Sabre’s cutting-edge technology will also help Shandong Airlines with the management of private contracts and help to generate tangible business intelligence to significantly improve the airline’s revenue pipeline.

“Sabre is a global company that prides itself on offering a localised approach to its customers. With support from our team based in Shanghai, we are well positioned to drive China’s thriving aviation industry, already providing cutting-edge solutions and services to more than 30 of the country’s top carriers,” said Dasha Kuksenko, vice president & regional general manager, North Asia, Travel Solutions. “We’ve acquired exceptional knowledge about China, its unique needs, and the significant opportunity for airlines to optimize revenue potential, and we are focused on supporting all carriers as they continue on their growth trajectory. Sabre is pleased to be a strategic technology partner to Shandong Airlines as it continues to expand its footprint across the region.”

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