Whitbread Opens Second Premier Inn Hotel in Germany

Whitbread has opened the doors of its second Premier Inn hotel in Germany.

The new 182-room hotel in Hamburg city centre puts Premier Inn, which will operate around 20 hotels in the country by the end of 2020, a step closer to becoming one of Germany’s biggest branded hotel chains.

The Premier Inn Hamburg City Centre (Zentrum), a new-build which is just a stone’s throw from the city’s main train station and major attractions including shops and museums, joins the 210-room Premier Inn hotel in Frankfurt which opened in 2016.

Guests visiting Premier Inn Hamburg who are familiar with the brand in the UK will recognise its trademark features, including power showers, Hypnos mattresses, black-out curtains and tea and coffee-making facilities in every room.

However, the proposition has also been developed to specifically cater to the needs of the local market. A continental breakfast including cold cuts, a wide selection of baked goods and cheeses is available alongside Premier Inn’s signature cooked breakfast, adapted to German preferences.

Mark Anderson, Managing Director Property & International, said, “This new opening is a further step towards achieving our ambitious German expansion plans. Hamburg is an incredibly vibrant destination and we hope Premier Inn will set the city’s new standard for value accommodation.”

The opening of the Premier Inn Hamburg City Centre (Zentrum) will be followed by the opening of two hotels in Munich later this year and at least 15 openings during 2020, including the re-branding of the 13 trading hotels acquired from Foremost Hospitality Group GmbH.

Rooms at Premier Inn Hamburg City Centre (Zentrum) start at 39 Euros per night.

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