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Airbnb has revealed some of the Chinese travel
trends that the company is seeing for the Lunar New Year holidays,
often described as the worlds largest annual human migration.
The most popular destination for Chinese
travelers on Airbnb for the Lunar New Year is Guangzhou, which
surpasses Beijing as the most popular destination for domestic
travel for the first time. The top five most popular cities for
travel inside mainland China are Guangzhou, Beijing, Chongqing,
Chengdu, and Shanghai.
Guests from China will travel to 1,048 cities in
111 countries and regions during the Lunar New Year. While
traditional travel destinations like Japan, Thailand, New Zealand,
Australia, United States, Korea, Italy, Spain, United Kingdom,
Russia, and France continue to receive Chinese travelers, boutique
destinations like Iceland have also started to gain momentum.
The
top five most popular destinations for travel outside of mainland
China are Taiwan, Bangkok, Osaka, Hong Kong, and Queenstown.
Nearly 60% of reservations made by
Chinese guests for Lunar New Year travel are for groups of three
or more travelers.
The ADR of an Airbnb listing in China during the
Lunar New Year 2019 has increased by 21% compared to last year,
while the number of bookings is up over 100%.
More than 80% of bookings made by Chinese
travelers on Airbnb for the 2019 Lunar New Year holiday were made
by users born in the 1980s and 1990s. Millennials are one of the
most powerful consumer demographics in the travel industry and
there are more millennials in China than there are people in the
United States.
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