TCEB Partners Thai Airways to Launch APAC MaxiMICE Campaign

Thu, 5 Dec 2019

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TCEB Partners Thai Airways to Launch APAC MaxiMICE Campaign

The Thailand Convention and Exhibition Bureau (TCEB) has partnered with Thai Airways and Thai Smile to launch the APAC MaxiMICE campaign.

The campaign is expected to attract about 10,000 MICE delegates to Thailand.

In fiscal year 2019 (October 2018-September 2019), TCEB collaborated with Thai Airways to launch the ASEAN MaxiMICE campaign to boost arrivals from four ASEAN countries: Singapore, Malaysia, Indonesia and Philippines. The campaign attracted over 1,000 MICE tourists to Thailand, generating 73 million Baht.

Thai Airways Airbus A350 reg: HS-THE. Picture by Steven Howard of TravelNewsAsia.com Click to enlarge.

For the next fiscal year 2020 (October 2019-September 2020), TCEB has launched the APAC MaxiMICE campaign in 15 countries: Singapore, Malaysia, Indonesia, Philippines, Cambodia, Laos, Myanmar, Vietnam, Australia, New Zealand, Japan, Taiwan, Hong Kong, China and India.

The APAC MaxiMICE campaign consists of three levels of privilege for the meeting & incentive corporate market: Silver, Gold and Platinum, for groups of 40 to 500 tourists who must stay in Thailand for at least two nights in order to receive special privileges such as cheaper airfares, additional baggage allowance, priority boarding, pre-assigned group seating, special advanced group check-in, on board announcement, customized in-flight seat cover, VIP fast track and MICE lane at Suvarnabhumi Airport and cultural performances.

Reservations can be made until 31 August 2020 for travel beginning 1 January until 30 September 2020.

“TCEB will hold the Thailand MICE road show to boost this campaign in Australian and Chinese markets in February and March 2020, with familiarization trips organized to destinations in Thai and Thai Smile’s route network. Furthermore, the Thailand Incentive and Meeting Exchange (TIME) 2020 will be organized with the goal of positioning Thailand as the main MICE destination for the APAC region,” said Mr. Chiruit Isarangkun Na Ayuthaya, President of TCEB.

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