Over 400 Now Connected to Travelport's Rich Content and Branding

Wed, 4 Dec 2019

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Over 400 Now Connected to Travelport's Rich Content and Branding

Travelport has expanded the number of airlines and travel agencies connected to its airline merchandising tool, Rich Content and Branding, to more than 400.

New agreements signed see some of the largest online travel agencies and search platforms in Russia and South Korea, including Kupibilet.ru and Naver, gain access to real-time information about branded fares and ancillaries from airlines.

A selection of travel partners will also receive access to Travelport’s new Branded Fares Data File before they are rolled out to other partners. Branded Fares Data File is a tool for enabling richer branded fares to be presented in the initial search or shop screens within an online travel agency.

Gulf Air Boeing 787-9 Dreamliner. Click to enlarge.

Other deals include agreements with Croatia Airlines, Gulf Air, Ukraine International Airlines; as well as leading UK-based travel agency and travel management companies Clarity, SABS, Sky Lord Travel and Travelpack.

Jason Clarke, Chief Commercial Officer - Travel Partners at Travelport, said, “Today’s global travelers demand as much information as possible about the travel options available to them. Our role is to get this content to our travel agency customers in the most visual and intuitive way possible to help our airline partners stand out from their competition. We’re delighted to have reached another milestone since pioneering the concept of a richer travel booking experience and we are committed to continuing to lead change.”

Headlines:

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