Next Story Group Launches New Hotel Brand

Next Story Group has expanded the portfolio of hotel brands with the launch of Ink Hotels.

The Ink Hotel Melbourne Southbank, the first property under the new brand, opened recently and a second Ink Hotel is scheduled to open in Singapore in 2021.

"Ink Hotels is a compelling brand that resonates with travellers with a Gen Z mindset. It is a great addition that strengthens Next Story Group's brand portfolio which will boost our expansion plans," said Darren Edmonstone, Chief Executive Officer of Next Hotels & Resorts. "Our differentiated brand portfolio enables us to have the right brands in the right locations and to capture key segments in our key markets, including Australia and South East Asia, where we are continuing to drive strong strategic growth."

Ink Hotel Melbourne Southbank is a 15-storey, 162-room hotel, located in the Southbank precinct of the city. It is close to Melbourne's CBD and is within walking distance to Melbourne Convention Centre and Southbank's restaurants, art galleries, entertainment and sporting venues.

Sustainability is important to the Ink Hotel Melbourne Southbank.

The hotel is using refillable pump bottles with Australian-made Metis bathroom amenities that eliminate the need for single-use toiletries, while sparkling and still water dispensers in public spaces enable guests to fill up reusable bottles on their own, reducing plastic bottle usage.

The hotel has a restaurant and bar, as well as a Grab & Go selection of snacks available 24/7.

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