Singapore Airlines Signs Marketing Agreement with Tourism Western Australia

Tue, 2 July 2019

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Singapore Airlines Signs Marketing Agreement with Tourism Western Australia

Singapore Airlines (SIA) has signed a cooperative marketing agreement to promote tourism to Western Australia.

Under the A$ 5 million three-year agreement, SIA and Tourism Western Australia (TWA) will jointly fund marketing campaigns to promote travel to Western Australia in 10 key international markets (China, Germany/Switzerland, Hong Kong, India, Indonesia, Japan, Malaysia, Singapore, UK and US) by way of SIA’s services to Perth.

The Hon Paul Papalia CSC MLA, Western Australia Tourism Minister, said, “Our partnership with Singapore Airlines, which dates back to 1999, is extremely important in attracting more people to Western Australia, from all across the globe. The aim is to fill the flights through promotional airfares and offer visitors adventure-filled travel packages so they can experience all that our amazing state has to offer while they’re here.”

Singapore Airlines Airbus A380 reg: 9V-SKU. Picture by Steven Howard of TravelNewsAsia.com Click to enlarge.

SIA has served the Australian market for more than five decades. The airline now operates a total of 137 weekly flights to Australia, including 28 weekly services to Perth in Western Australia, 7 weekly services to Canberra, 28 weekly services to Brisbane, 32 weekly services to Melbourne, 7 weekly services to Adelaide and 35 weekly services to Sydney.

Subsidiary SilkAir also operates 7 weekly services to Cairns and 7 weekly services to Darwin, while Scoot operates 9 weekly services to Perth, 10 weekly services to Melbourne, 9 weekly services to Sydney and 5 weekly services to Gold Coast.

“Singapore Airlines and Tourism Western Australia have been close partners for 20 years. This latest deal that we have signed is an extension of that partnership and we are grateful for Tourism Western Australia’s confidence in our relationship,” said Singapore Airlines Senior Vice President Sales and Marketing, Mr Campbell Wilson. “The continuation of this strategic partnership is a testament to our dedication to the Australian market, and I am sure that more travellers will be encouraged to visit the beautiful sights and attractions Western Australia has to offer.”

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