Hong Kong Airlines' new
amenity kits highlight Hong Kong's vibrant
culture through a collaborative partnership with four Hong Kong
artists.
The new amenity kits are currently being offered
to Hong Kong Airlines' Business Class passengers on long-haul
flights between Hong Kong and North America, including Vancouver,
Los Angeles and San Francisco.
The amenity kits feature the distinctive designs
and styles of Lock Lai, founder of TinBot local toy company; Li
Han Kong Kai Font creator Lee Kin Ming; tattoo artist Lily Cash
and illustrator Jane Lee. The four designs will be rotated on a
quarterly basis inflight.
Hong Kong Airlines Acting Director of Service
Delivery, Mr Chris Birt, said, "As a strong advocate for Hong Kong
art and culture, Hong Kong Airlines is delighted to incorporate
the work of our local creative talents into our inflight products.
Their designs are not only truly Hong Kong, but exude the love and
pride they have for their art and home. As one of the Hong Kong
carriers ourselves, we are proud to promote Hong Kong art and
culture globally."
Lock Lai's design showcases a TinBot collection
of toy designs, featuring Hong Kong Airlines pilot, flight
attendant and the latest Airbus A350 aircraft. Founded in 2013,
homegrown toy brand Tinbot has been creating unique collections
of magnetic action puzzle figures inspired by iconic elements of
Hong Kong.
Lee Kin Ming has inherited and digitalized over
5,000 Chinese calligraphy characters left by his father's late
business partner Li Hon, and created the "Li Hon Kong Kai Font".
The bag features prints of signboards and characters in the
special font, presenting a unique cultural characteristic of Hong
Kong.
Thinking out of the box, Lily
Cash's colourful
Mandala motifs are infused with Hong Kong elements such as the
Maan Sau Mou Geung "boundless longevity" pattern, Cheung Chau
lucky bun and the iconic Bruce Lee, showcasing the uniqueness of
the city.
Jane Lee's highly imaginative and creative style is
captured on the colourful drawing that busily links up those
eye-catching Hong Kong elements such as skyscrapers, milk tea, dim
sum, etc., showcasing the vibrancy and energy of Hong Kong
Airlines and the city.
The bags include eyeshades,
socks, L'Occitane Shea Butter Ultra-Rich Lip Balm,
hand cream, and earplugs.
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