United Airlines Unveils New Aircraft Livery

United Airlines has unveiled its new aircraft livery.

The first aircraft painted with the new design is a Boeing 737-800, which will be joined by a mix of narrowbody, widebody and regional aircraft with the new livery throughout the year.

“As we improve and elevate our customer experience, we are changing the way people think and feel about United, and this branding captures that new spirit,” said Oscar Munoz, CEO of United Airlines. “Each improvement we’ve added to our service advances our evolution as an airline, furthering our effort to elevate and redefine customer service in the sky. This modernized design, especially our iconic globe, enhances the very best of United’s image and values while pointing in the direction of where we intend to go next in serving our customers.”

The next iteration of United’s livery prominently features the color most connected to the airline’s core – blue. Three shades – Rhapsody Blue, United Blue and Sky Blue – are used throughout the design.

The airline is keeping its iconic globe logo on the aircraft tail, which represents the carrier’s expansive route network of reaching 355 destinations in nearly 60 countries. The tail will be updated with a gradient in the three shades of blue, while the logo will now appear predominantly in Sky Blue.

The engines and wingtips are also being painted United Blue, and the swoop that customers and employees have expressed fondness for on United’s Dreamliner fleet will be added to all aircraft in Rhapsody Blue.

United’s name will appear larger on the aircraft body and the lower half of the body will be painted Runway Gray. United’s mission of “Connecting people. Uniting the world.” will also be painted near the door of each aircraft.

On average, United aircraft receive new paint jobs every seven years.

See latest HD Video Interviews, Podcasts and other news regarding: United Airlines, Livery.