Air France and Atout France to Increase Efforts to Promote Tourism

Air France-KLM and Atout France, the French tourism organisation, have signed an agreement to jointly promote France as a destination to international markets.

Air France and Atout France will work together to highlight the diversity of French tourism with the aim of developing tourism in a variety of beautiful French towns and cities across the country.

Patrick Alexandre, EVP Commercial, Sales & Alliances at Air France-KLM said, “I am delighted that we have renewed our partnership with Atout France. By developing joint actions to increase the number of tourists, not only to Paris, but also to our French regions, we are committed to maintaining France's attractiveness at the heart of our commercial strategy.”

In 2018, Air France carried 12.1 million customers to and from the country, including 8.3 customers to and from Paris and 3.8 customers to and from different regions within France.

Atout France has organized more than 2,700 events to promote French destinations abroad, trained 25,000 professionals and organized more than 2,000 press conferences in France.

Christian Mantei, Managing Director of Atout France, said, “The actions deployed will make it possible to support activity in Paris, the Paris region and all French destinations. The benefits of this collaboration will benefit the entire tourism sector.”

Among the actions jointly defined are several visits by international journalists and professionals to France, the provision of information (magazines, brochures, etc.) to the general public, communication campaigns and training operations for international professionals.

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