Masahiro Ueno Joins Sojern as Vice President - Asia Pacific

Sojern, a provider of digital marketing solutions for the travel industry, has appointed Masahiro Ueno as Vice President of Asia Pacific.

Ueno joins Sojern from BuzzFeed Japan, a joint venture set up by BuzzFeed and Yahoo Japan, where he was CEO.

Bringing more than 20 years of leadership experience to the role, Ueno will oversee growth across the wider APAC region including Singapore, Hong Kong, Australia, and New Zealand.

Ueno has formerly held CEO and President positions at top companies in Japan including BuzzFeed, Criteo, Become, Overture, and DoubleClick. Ueno successfully grew the APAC Criteo business from four employees to over 250 across six regional offices representing over 20% of Criteo's global revenue.

Sojern's Chief Revenue Office, Stephen Taylor said: "Masahiro has a proven track record of success in APAC. He has clearly demonstrated his expertise in building high performing organisations that combine the right blend of people, processes and technology in a rapidly evolving digital market. We are delighted he will bring his strong leadership, digital expertise, and operational discipline to further accelerate growth and build on the current momentum Sojern has in the region." 

Ueno will be based in the company's Singapore office.

See latest HD Video Interviews, Podcasts and other news regarding: Sojern, VP, Vice President, Criteo.