Choice Hotels to Move Infrastructure to AWS

Choice Hotels has decided to move its infrastructure to Amazon Web Services (AWS).

The company, which develops some of its own technology, will migrate over 1,000 applications to AWS, moving off legacy systems to help improve performance, scalability, and reliability.

AWS is already home to some of Choice Hotels’ primary business applications, including its global reservation system (GRS) and distribution platform, property-management system, and data analytics platform.

Brian Kirkland (pictured), Chief Technology Officer at Choice Hotels, said, “Choice Hotels is an established leader in innovation, and the migration of the company’s infrastructure to AWS will help build upon Choice’s legacy of technology innovations and industry firsts. Choice began working with AWS in 2014. Shortly after, we embarked on the largest IT project in the company’s history to replace our central reservation system and distribution platform with a new cloud-based global solution – choiceEDGE, the industry’s first new GRS from a hotel company in over 30 years. We have continued to expand our strategic relationship with AWS ever since.”

Choice Hotels has also partnered the Amazon ML Solutions Lab to identify uses for machine learning across its businesses, and guide its teams in the development of new machine learning-enabled features, products, and processes.

“As consumer behavior evolves, the hospitality industry is changing rapidly, and customers are pushing an unprecedented volume of room and service requests through digital channels, which is driving leaders to turn to the cloud to transform their customer engagement, service, and business models,” said Mike Clayville, Vice President, Worldwide Commercial Sales at AWS. “Choice Hotels was the first hotel company to create their own cloud-based reservation system on AWS for more than 6,900 hotels worldwide, exceeding performance requirements and lowering costs. This gave the Choice Hotels leadership team the confidence to move forward with new initiatives, and go all-in on AWS. We are excited to expand our strategic relationship as we work with Choice to embed machine learning and analytics across their business.”

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