Northstar Appoints Jeff Higley as President of BHN Group

Northstar Travel Group has appointed Jeff Higley as President of the BHN Group.

Higley, currently Senior Vice President of Communications Strategy for STR Global, will assume the role on 6 May 2019, reporting to Alicia Evanko, Senior Vice President, Events, Northstar Travel Group.

BHN Co-Founder, Jim Burba, will transition to the role of strategic advisor.

The BHN Group organises conferences for the hotel and tourism investment community, producing the following ten hotel investment conferences worldwide: Americas Lodging Investment Summit (ALIS) in Los Angeles; ALIS Law in Los Angeles; ALIS Summer Update; Alternative Ownership Conference Asia Pacific (AOCAP) in Singapore; Caribbean Hotel & Resort Investment Summit (CHRIS) in Miami; Hotel Investment Conference Asia Pacific (HICAP) in Hong Kong; HICAP UPDATE in Singapore; Hotel Investment Forum India (HIFI) in Mumbai; Hotel Opportunities Latin America (HOLA) conference in Miami; Hotel Investment Conference Europe (Hot.E) in London; and HICAP Australia New Zealand (HICAP ANZ) in Sydney.

“For the past nearly 35 years, I have had the privilege of bringing the global hotel investment community together to network, learn and conduct business,” Burba said. “Working with our great partners and the incredible team at BHN, we built an amazing portfolio of events around the world. The first step in transitioning this portfolio to even greater heights was the sale to Northstar two years ago. I am delighted that we have now found the perfect successor for my role in Jeff Higley. I have known Jeff for nearly two decades and have tremendous respect for his knowledge of the industry, his leadership skills and vision. I look forward to my new role, assisting Jeff with the transition and serving as a resource and advisor.”

The first conferences that will have Higley at the helm will be the Hotel Opportunities Latin America (HOLA) and Caribbean Hotel & Resort Investment Summit (CHRIS), taking place 20-23 May 2019 in Miami.

“We’re thrilled to welcome Jeff to the team and are looking forward to continuing our relationship with Jim Burba in his advisory role. Jeff is a highly experienced leader and brings a wealth of experience and knowledge that will help The BHN Group grow and bring tremendous benefits to all who attend the conferences,” said Alicia Evanko. 

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