British & Irish Lions Renews Kit Deal with Canterbury

Canterbury, the specialist rugby brand, will supply the British & Irish Lions with all of their on-field kit and training wear for the tour of South Africa in 2021 after their Official Apparel Partner deal was renewed.

The Lions wore Canterbury kits throughout the 2017 series, where they defied the odds to draw with New Zealand, and will do so again when the best of British and Irish rugby takes on the newly-crowned world champions in the summer of 2021 in what promises to be an incredible series.

Ben Calveley, Managing Director at the British and Irish Lions, said, “We are delighted to continue our successful partnership with Canterbury. Canterbury’s heritage with the Lions dates back to 1959 and their kit is loved by players and supporters alike. We look forward to working closely with them to develop the best technical kit available as well as an iconic Lions playing jersey for our Tour to South Africa in 2021.”

As part of the partnership, Canterbury will also be offering Lions Origin Clubs – those teams who have produced a player who has gone on to play for the Lions – the opportunity to have their Canterbury kits personalised with the logo of the Lions Origin Club to proudly celebrate the achievement.

The public has been invited to vote on social media for one of four kits. The victors will see their kit brought to life by Canterbury – complete with the commemorative Lions Origin Club logo. Fans can vote for their favourite kit by visiting the Canterbury or British & Lions social channels.

Sean Kavanagh, Global Director of Sports Marketing and Sponsorship for Canterbury said, “We’re really proud to be extending our partnership with the British & Irish Lions and are excited to be working on the new kit designs already. At Canterbury, we want to show that rugby is a game for all and we are always looking at how we can help inspire the next generation of rugby players. As a grass roots club, producing a player who goes on to play at the top level is the highest accolade you can receive and we want clubs to be proud of this achievement and be able to shout about it. That is why we’ve introduced the Lions Origin Club logo to our Teamwear ranges for those clubs who have identified, nurtured and developed a special talent who has represented the Lions on the global stage. Hopefully, this can help to inspire the next generation of Lions stars.”

Canterbury also produced seven kits for teams at this year’s 2019 Rugby World Cup, supplying England, Ireland, Japan, Georgia, USA, Russia and Canada.

The Lions kit is currently in the design process and will be revealed in 2020.

Rugby pictures: Pictures from 2019 Cathay Pacific / HSBC Hong Kong Sevens, Pictures from 2018 Cathay Pacific / HSBC Hong Kong Sevens, Pictures from 2017 Cathay Pacific / HSBC Hong Kong Sevens, Pictures from 2016 Cathay Pacific / HSBC Hong Kong Sevens, Pictures of Cathay Pacific / HSBC Hong Kong Sevens 2015, Pictures of the Asia Rugby Sevens Olympic Games Qualifier in Hong Kong, Pictures of Singha Thailand Sevens 2015, Pictures from the 2013 British & Irish Lions Tour in Hong Kong, Pictures of Hong Kong Sevens 2014, Pictures of Hong Kong Sevens 2013, Pictures of Chartis Cup 2012 and Pictures of Cathay Pacific / HSBC Hong Kong Sevens 2012.

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