TCEB Launches Online MICE Intelligence & Resource Centre

The Thailand Convention and Exhibition Bureau (TCEB) has launched an online MICE Intelligence & Resource Centre which is accessible to suppliers, organisers and others involved in the MICE industry.

Through the new resource centre, MICE professionals from across the industry can access:

MICE Insights: In-depth analysis on business trends and new opportunities, to help gain a sustainable competitive advantage.

Industry Coverage: Latest insights and trends on Thailand's 10 S-Curve industries - which include Future Automotive, Smart Device, Health Tourism, Biotechnology, Food Processing, Robotics, Aviation & Logistics, Biofuel & Biochemical, Digital, and Integrated Medical Service - to help explore emerging opportunities in the global and domestic MICE landscape and to embrace and drive changes in the digitalisation era.

The Publications Centre: Is an e-Library with a growing number of publications on the MICE industry for viewing or download, and with customised search functions in such categories as Business, Economics, Leadership, Management, Marketing, Sustainability and Technology.

MICE Business Tools: Event management and planning software that combines pre and post-event solutions to meet the demand of changing markets. A portfolio of MICE business tools and apps are available to foster engagement between event organizers and event attendees. These include event analytics, business matching, survey and event registration and payment tools.

There's also a self-assessment tool that allows an event organiser to diagnose their event organising potential and management readiness, a financial performance analysis tool to measure event profit and ROI, and a break-even analysis tool to calculate cost and revenue targets needed to cover the organisation and holding of an event.

The new tool is aimed at supporting all target groups - entrepreneurs, businessmen, students and the public - to jointly foster MICE business through the power of data and to create sustainable economic growth. The initiative is part of a six-part strategy under Thailand's three-year MICE Intelligence & Innovation Strategic Plan (2019-2021).

Mrs. Jaruwan Suwannasat, Director of TCEB's MICE Intelligence & Innovation (M2I) Department, said, "The MICE Intelligence & Resource Centre reflects Thailand's move forward to providing MICE operators with actionable and insightful information they can use to devise concrete business plans. TCEB has adopted MICE Intelligence and Data Analytics to respond to the changes taking place in the MICE industry, and with the MICE Intelligence & Resource Centre the bureau will be working closely with operators to elevate the MICE sector in a sustainable and evenly distributed manner."

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