Los Angeles Tourism & Convention Board to Expand Marketing Efforts in Southeast Asia

The Los Angeles Tourism & Convention Board has expanded the role of Craig Gibbons, the man who has helmed the organization’s tourism efforts for Australia and New Zealand out of its Sydney office as Regional Director - Australia/New Zealand since 2014

Operating as Regional Director, Oceania and Southeast Asia, Craig will now also look after Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam.

In this role, Gibbons will develop and support air service for Los Angeles International Airport (LAX); design a robust destination training program for the travel trade utilizing the L.A. Insider program; and attend key industry trade shows in the region.

Kathryn Smits, Vice President, Tourism for the Los Angeles Tourism & Convention Board, said, “Southeast Asia continues to be an expanding source-market for travel to the United States and we are keen to increase and support airlift from the region. As Craig has developed great familiarity with and relationships in this market over the course of his tenure as our Regional Director, Australia/New Zealand, it was a natural progression to dedicate more efforts to attracting visitors from Southeast Asia and have him lead the charge.”

Prior to joining Los Angeles Tourism, Gibbons was the Commercial & Trade Executive, Southeast Asia & Australia for Visit Britain, and held the role of Australia Country Manager for Visit Indonesia.

“Los Angeles is home to a large Southeast Asian resident population and the city also has strong economic ties to this region. I look forward to building upon these destination strengths to increase desire for the Los Angeles experience,” said Craig Gibbons, Regional Director, Oceania and Southeast Asia.

In 2018, Los Angeles welcomed 130,800 visitors from Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam, an increase of 5% year-on-year.

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