Hyatt Signs First Alila Hotel in Europe

Thu, 20 June 2019

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Hyatt Signs First Alila Hotel in Europe

Hyatt has entered into a management agreement with Resort 4 SA, owned by Ben Golf Investissements SA, for Europe’s first Alila branded resort.

Overlooking a picturesque lake, Alila La Gruyère, scheduled to open in 2023, will feature 85 rooms and 27 residences, a golf course and a wellness retreat.

The Alila brand was integrated into the Hyatt portfolio in late 2018.

Room at Alila SCBD Jakarta in Indonesia. Click to enlarge.

“Following the recent acquisition of Two Roads Hospitality, we are thrilled to announce plans for the first Alila property in Europe. The region of La Gruyère with its medieval Gruyères town is a great location for a brand that embodies a contemporary expression of centuries-old traditions,” said Guido Fredrich, Hyatt's regional vice president of development for Europe. “Moreover, the Alila brand offers tremendous potential for growth in Europe by responding to the increasing trend of eco-tourism and wellness travel. We also know that well-travelled guests are looking to make impactful connections, and the Alila brand caters to this demand by crafting rare and intimate experiences.”

Alila La Gruyère will be located in Pont-la-Ville in the district of La Gruyère, which belongs to the Canton of Fribourg in western Switzerland. La Gruyère is known for its picturesque landscape, charming medieval town, and world-famous cheese and chocolate factories.

“We are delighted to work with Hyatt to bring this innovative luxury resort to La Gruyère under the Alila brand,” said Urs Müller, general manager, Resort 4 SA. “The area is already popular for weekend getaways and golf and wellness retreats due to its outstanding natural beauty. With the Alila brand, we look forward to introducing a new concept to the region and creating a world-class destination that will take the travel experience to the next level.”

Alila La Gruyère, Switzerland will add to Hyatt’s growing Alila brand portfolio, joining hotels and resorts in Indonesia, India, China, Cambodia, Malaysia, Oman and the United States.

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