Best Western has completed its acquisition of Worldhotels, a collection of approximately 300
hotels and resorts in destinations around the world.
Best Western says that the Worldhotels brand “will play a critical role in enhancing Best
Western’s portfolio of offerings to include the upper upscale and
luxury segments”.
The Worldhotels Collection is classified into
three tiers: Worldhotels Luxury, Worldhotels Elite and Worldhotels
Distinctive.
“In the
coming months, our focus will be to unlock Worldhotels’ potential
by improving revenue delivery to its hotels while protecting its
independent identity. We truly believe our platform and revenue
engines will benefit Worldhotels and attract many more
independence–minded, quality hotels to join the brand. We are very
pleased that Geoff Andrew will continue as CEO of Worldhotels for
the foreseeable future,” said David Kong, President and CEO of
Best Western Hotels & Resorts.
Geoff Andrew, CEO, Worldhotels, said,
“As we join forces, the combined power of our brands sets the
stage for a bright future for both Best Western and Worldhotels.
Through its established senior leadership team and regional
presence in each market, Best Western brings a new level of
expertise that will undoubtedly help grow the Worldhotels brand in
key markets.”
Financial details of the acquisition have not
been disclosed.
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