Singapore Airlines Leverages Sabre to Fast Track NDC Offering to Travel Agents

Wed, 18 Sep 2019

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Singapore Airlines Leverages Sabre to Fast Track NDC Offering to Travel Agents

Singapore Airlines is working with Sabre to expand its NDC programme, KrisConnect.

Effective November 2019, select Sabre connected agents in Singapore will be able to access and book unique NDC content from Singapore Airlines. The programme will then be gradually rolled-out across the region, so that all Sabre connected agents have the ability to leverage KrisConnect.

Singapore Airlines Boeing 747-4F reg: 9V-SFO in the foreground with a Singapore Airlines Airbus A380 in the background. Picture by Steven Howard of TravelNewsAsia.com Click to enlarge.

With this launch, Sabre agencies will have access to a broader array of fares and a more tailored shopping experience via the Sabre agency point-of-sale, in addition to having access to new, KrisConnect-exclusive content categories, ancillary bundles, and third-party content.

“Sabre is pleased to support Singapore Airlines’ in their fast-tracked NDC journey. With our scalable platform, we can transform the way air products are retailed, fuel product differentiation and optimize time-to-market to generate incremental revenue for the carrier,” said Rakesh Narayanan, vice president, South Asia and Pacific, Sabre Travel Solutions Airline Sales. “Together, with our long-term customer Singapore Airlines, Sabre is committed to making NDC become an everyday reality for travellers, carriers, agencies, corporations and more.”

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