Executive Appointments at Sala Hospitality

Thailand's Sala Hospitality Group has appointed Benjaporn Magroodtong as Group Director of Sales & Marketing, and Farah Dhiba as Group Director of Revenue Optimization.

Both women will be based at Sala’s headquarters in Bangkok.

Benjaporn Magroodtong (Pla), a Thai national, has worked with Sala Hospitality since July 2015 as Director of Sales. With 20 years of experience with brands such as JW Marriott and Anantara, as well as a Master’s degree in Tourism & Hospitality Management, specialising in Marketing from Bournemouth University in the UK, Pla is tasked with developing and executing sales and domestic marketing, branding and advertising.

Indonesian-national Farah Dhiba has six years of hotel industry experience and speaks four languages. Having graduated with a Master’s Degree in International Hospitality Management, specialising in Finance & Accounting from the BBI Brussels Business Institute in Belgium, Farah joined NH Hotel Group and quickly rose to become Revenue Manager for eight properties – six in Brussels and two in London. Following a spell with Rezidor Hotel Group, she then moved to Pentahotels where she became Regional Head of Revenue Management, based in Frankfurt.

Sala Hospitality Group owns and operates seven properties under the brands Sala Resorts and Spas and Sala boutique. Sala Hospitality Group is also the majority shareholder of the Six Senses Resort on Koh Samui.

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