Next Story Group Signs First LinQ Hotel

Next Story Group, previously known as SilverNeedle Hospitality Group, has acquired a new-build hotel in Melbourne, Australia.

The soft opening of the 162-room property, located at 167 City Road in Melbourne's vibrant waterfront hub of Southbank, is scheduled for 1 September 2019.

This will be the group's first hotel under its upper midscale LinQ Hotels brand.

Representing the group's three core brands, the LinQ Hotel Melbourne Southbank will complement the Next Hotel Melbourne at 80 Collins Street, which is slated to open in Q2 2020 and the Sage Hotel Melbourne, Ringwood, which has been in operations for over a year.

"This latest addition to our hotel portfolio has a superb location, right in the heart of Melbourne's Southbank precinct," said Darren Edmonstone (pictured), Chief Executive Officer of Next Hotels & Resorts. "We are excited about the opening of the LinQ Hotel in Melbourne which is famous for its year-round calendar of social, sporting, arts and cultural events. Coupled with the unique value proposition of our LinQ Hotels brand, we are confident that our new property will be able to deliver strong trading performance."

The LinQ Hotel Melbourne Southbank is a short walk across the Yarra River to the CBD and a 20-minute car journey from Tullamarine Airport. Public transport nodes including the Flinders Street Station are also close by.

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