Wego Signs Retailing Agreement with ATPCO

Wego has signed a retailing agreement with ATPCO, that will help Wego's customers to make more informed decisions prior to booking their flights.

Wego will integrate Routehappy Rich Content to enhance flight shopping displays across its meta-search site in 22 languages including – English, Chinese, Japanese, Korean, and Arabic.

All three ATPCO Routehappy Rich Content types: Amenities, Universal Ticket Attributes (UTAs), and Universal Product Attributes (UPAs) will be integrated in Wego's shopping display:

- Amenities: provide at-a-glance information about flight features;

- UTAs (Universal Ticket Attributes) provide travelers with easy-to-understand benefits and restrictions such as cancellation, refund policies and boarding priority by fare;

- UPAs (Universal Product Attributes) provide relevant media, captions, and descriptions that define the airline’s products and services by aircraft type, cabin, time of day, etc.

Routehappy Rich Content has been steadily growing in both EMEA and APAC regions with coverage of more than 90 percent total flight schedule (Available Seat Kilometers / ASKs) for airlines in EMEA and more than 89 percent in APAC for both for Amenities and UTAs.

Wego will begin its Routehappy Rich Content integration with Amenities and UTAs, which are anticipated to go live in Q1 2020, followed by UPAs later in the year.

See also: ATPCO and Routehappy - Interview with Robert Albert at IATA AIR Symposium 2019.

See latest Travel News, Interviews, Podcasts and other news regarding: Wego, ATPCO, Routehappy.