Accor Appoints Karelle Lamouche as Chief Commercial Officer - Europe

Accor has appointed Karelle Lamouche as Chief Commercial Officer for Europe.

In this newly created role, Karelle will lead Accor’s European commercial team with responsibility for driving the business revenue strategy for the company and its partners across all European markets.

Karelle has been with Accor since 2003, most recently as SVP for Sales & Marketing, Distribution and Revenue Management across all its brands in Northern Europe, which includes the UK, Benelux and Nordics.

Prior to that, Karelle was SVP for Economy & Budget hotels in the UK, with overall responsibility for operations and marketing across the ibis family of brands - ibis, ibis Styles and ibis budget.

Reporting into Franck Gervais, CEO Accor Europe, Karelle will focus on leading the company's loyalty and customer experience, sales and distribution, marketing, revenue management and business analytics teams. Central to the role will be the launch and delivery of ALL, Accor’s new loyalty programme which goes live later this year.

Franck Gervais, CEO, Accor Europe, said, “In an increasingly complex and evolving market, it is vital that we continue to build on our strategic aims across the business to ensure we further strengthen our market-leading position and enhance the company's comprehensive portfolio and partnerships. Karelle will develop the strategy for all of Europe, leading and implementing an innovative approach to identify new commercial opportunities and harness the existing brand, sales, revenue and customer channels. ALL represents a fantastic commercial and customer opportunity to transform the business and Karelle will be central to the strategic delivery of this launch in Europe. This is a key role for the business and the combination of Karelle’s entrepreneurial mindset, strategic vision and ability to collaborate effectively with groups from across the business makes her the perfect fit for such a critical position.”

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