Whitbread to Open New Premier Inn Hotel in Reading

Thu, 15 Aug 2019

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Whitbread to Open New Premier Inn Hotel in Reading

Whitbread has signed a new 101-bedroom Premier Inn hotel and Bar + Block Steakhouse restaurant on Hosier Street in Reading town centre, England.

The new hotel is part of the proposed redevelopment of the southern section of the Broad Street Shopping Mall in Reading town centre. The property will be a stone’s throw from the renowned Hexagon Theatre and the popular Oracle Shopping Centre and will play an important role in Reading Borough Council’s ambitions to improve the quality of Hosier Street.

The acquisition comes in the wake of a flurry of new Premier Inn openings in the area. In Winnersh, to the south east of the town, a new 102-bedroom Premier Inn and Bar + Block Steakhouse restaurant will start welcoming guests from tomorrow, 16 August, while Wokingham’s new 95-bedroom Premier Inn and Thyme restaurant is due to begin trading in the autumn.

Premier Inn Hosier Street. Click to enlarge.

“Securing Hosier Street for a new Premier Inn is very exciting for the business. This deal, along with the two new sites which will begin welcoming customers by the autumn, reflects the strong demand for Premier Inn bedrooms from our customers, who want to stay in and around Reading for business or leisure trips throughout the year,” said Stuart Rose, Premier Inn’s Acquisition Manager, North East, Midlands, East and Northern Ireland. “Reading is an important commercial centre in the Thames Valley and south of England, and this is only set to increase with the arrival of Crossrail providing a direct link into central London from its terminus at Reading Station. With direct connections to other UK cities, such as Bristol, Birmingham, Manchester and Newcastle, Reading is becoming a major transport hub and we’re proud to be investing in the city’s continued growth.”

Between 70 and 80 people are expected to work at the new Premier Inn and Bar + Block Steakhouse on opening, taking the number of Whitbread employees working in the Reading area to more than 250 once the Premier Inn hotels at Winnersh and Wokingham open for business.

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