Hotel Indigo Opens in Shakespeare’s Hometown of Stratford Upon Avon

InterContinental Hotels Group has expanded its portfolio of Indigo hotels to the birthplace of William Shakespeare.

The newly opened Hotel Indigo - Stratford upon Avon features 93 guest rooms with designs inspired by the history of the local neighbourhood.

Each guest room pays homage to the town’s heritage, by using classic English materials such as wool and raw wood. Rooms have been divided into three categories:

- The Tudor Rooms display the tradition of the 16th century building and offer a path to the past, with views of Shakespeare’s New Place, his residential home in later life.

- The Georgian Townhouse is inspired by Shakespeare’s Theatre, the rooms combine a touch of luxury with homely charm.

- The Contemporary Rooms in the new wing offer a sophisticated and elegant design drawing from its more recent 20th century past.

All guest rooms are fitted with a Hypnos bed, Nespresso coffee machine, a 40-inch flat screen TV and IHG Connect, IHG’s seamless internet experience for guests.

Meanwhile, the hotel’s exterior offers a blend of tradition and modernity. The beautiful Grade 1 Listed façade dates back to the 16th century and was originally a public house. More recently, the building has been extended to include a new contemporary wing from the 1960s. Throughout the property, guests will find a carefully curated selection of contemporary artwork, murals and 3D artifacts inspired by Shakespeare.

Carl Davies-Phillips, General Manager, Hotel Indigo – Stratford upon Avon, said, “We are excited to have officially opened the doors to Hotel Indigo – Stratford Upon Avon. The hotel is a prime example of how Hotel Indigo brings the outside in; drawing on the local neighbourhood to inspire every aspect of each hotel, from intriguing design to locally inspired menus. From the restaurant onsite to the exclusive private garden, the hotel is a great place for locals to gather with friends and family. We look forward to welcoming many guests to enjoy Stratford upon Avon, Shakespeare’s home town.”

The hotel features a restaurant and bar, The Woodsman, headed by Executive Chef Mike Robinson, co-owner of the Michelin-starred Harwood Arms in Fulham, whose passion for British produce and sustainable wild food is well renowned. A large wood-fired oven and charcoal grill will form the focal point of the restaurant, where guests can watch chefs as they prepare the finest British deer, wild boar, beef and Hebridean lamb.

The restaurant also has a Feasting Room that serves as a breakfast room by day, and by night transforms into a private dining room. For those who wish to dine in true British tradition, the theatrical and tapestried Feasting Room is available for hire, complete with a long central table for up to 30 guests.

The Falcon Tea Room has been named as a deliberate nod to the building’s past as the renowned Falcon Hotel. Nestled amongst The Falcon’s historic wood panelling and crackling fireplaces, you will find one of Stratford upon Avon’s most elegant afternoon teas. By night, the space is transformed into a cocktail bar.

There are currently 103 Hotel Indigo properties open globally with another 99 in the pipeline, including Japan’s first Hotel Indigo, Hotel Indigo Hakone Gora due to open later this year. In Europe alone, there are 31 hotels opened in key neighbourhoods with a further 18 due to open in the next 3-5 years.

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