Skyscanner Technology to Enhance Star Alliance Website

Thu, 14 Feb 2019

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Skyscanner Technology to Enhance Star Alliance Website

Thanks to a new partnership with Skyscanner, an extremely popular and useful airfare comparison tool and search engine, travellers visiting the Star Alliance website can now search for flights, view airfares and book them directly with the member airline.

The new feature, accessible alongside the popular lounge finder, flight status and other journey-related services, utilises Skyscanner’s fare search, linking directly to the alliance’s member carrier websites for purchase.

The website, which complements the individual websites of its 28 member airlines, in nine languages, has simultaneously undergone a major makeover. The overall layout is brighter, more user-friendly and provides shorter paths to its most popular features across both desktop and mobile devices.

Singapore Airlines Boeing 777-300ER MSN34574 reg: 9V-SWI in a Star Alliance livery in the foreground with a Singapore Airlines Airbus A380 MSN253 reg: 9V-SKY in the background. Picture by Steven Howard of TravelNewsAsia.com at Changi Airport in Singapore. Click to enlarge.

“Travellers are at the very heart of what we do at Skyscanner. Through proprietary technology and features, we strive to make travel search simple,” said Hugh Aitken, Skyscanner’s Senior Director Strategic Partnerships. “This new capability, available through our partnership with Star Alliance, is an example of how we will work collaboratively to bring even more value to customers during the planning process and travel experience.”

The new website search capability is one of several digital initiatives the alliance is developing with its member carriers. These include services such as interline baggage tracking, interline seat assignment at time of reservation, lounge and Gold Track security locations, and frequent flyer membership number validation.

“By introducing the alliance carrier fare search feature, made possible through our Skyscanner partnership, we are responding to our alliance customers’ feedback, offering a service which allows our members’ frequent flyers to easily book with Star Alliance member airlines and enjoy Star Alliance benefits,” said Jeremy Drury, Director Digital & E-Services for Star Alliance. “Anything that is bookable on our member airlines’ websites can now be reached through our site.”

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