United Airlines Helps Passengers Battle Jet Lag with Timeshifter

United Airlines customers now have a new way to try and battle jet lag through a partnership with Timeshifter, an app that outlines the best time to see and avoid light, sleep and enjoy caffeine to adjust quickly to a new time zone.

All MileagePlus members can now access a free Timeshifter jet lag plan and Premier 1K members receive a complimentary subscription with unlimited plans.

The app is targeted at customers flying across three or more time zones and is designed to be a helpful tool for them to manage their jet lag.

"We want to do everything we can to help improve the experience of traveling across time zones, whether it's a business trip to Tel Aviv or a vacation to Tahiti, our customers should arrive feeling fresh and ready to hit the ground running," said Vice President of Loyalty and President of MileagePlus, Luc Bondar. "Timeshifter takes all the guesswork out of avoiding jet lag and instead uses science and algorithms to design a customized, step-by-step trip across time zones. I was a believer the first time I used the app and I think our customers will love it too."

Timeshifter was developed by researchers of sleep and circadian neuroscience. The app uses an algorithm to customize plans for customers based on a number of factors including normal sleep pattern, flight details and individual preferences, creating a personalized jet lag alleviation plan. Each plan includes:

- Instructions for when travelers should prioritize exposure to bright light or avoid it;
- A sleep and napping schedule based on his or her own sleep preferences;
- A plan to optimize caffeine intake for alertness and sleep; and
- Optional timing for taking melatonin, should travelers choose to do so.

MileagePlus members will receive a free jet lag plan for a flight plan of their choosing in addition to the complimentary trial Timeshifter offers customers for a total of two free flight plans.

MileagePlus Premier 1K members will be able to sign up for complimentary annual subscriptions for unlimited access to jet lag plans when they travel.

Individual plans for the app retail at $9.99 for a round trip plan and yearly memberships are $24.99.

United flies some of the longest routes in the world, including the two longest flights operated by a U.S. carrier with non-stop service between Houston and Sydney and between San Francisco and Singapore. In December, United will become the only airline to fly direct from North America to Cape Town, South Africa with the start of brand-new service from New York/Newark.

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