Whitbread Signs Jersey's Second Premier Inn

Le Masurier, a property investment and development company, has entered into an agreement to lease with Whitbread, to bring a second Premier Inn hotel to Jersey as part of a major redevelopment in the north of St Helier.

The proposed £70 million Bath Street Redevelopment will include:

- 122-bedroom Premier Inn hotel;
- 145 residential apartments and car parking;
- New retail, bar and restaurant units;
- A pedestrian street connecting the Millennium Town Park to the library into town; and
- More green areas, pavement widening and street art.

Jacqui Allum, Head of Estate Development at Whitbread, said, “We're excited to sign an agreement to lease to bring a second Premier Inn to Jersey less than a year after opening our first on the Island. Jersey is a relatively new market for Premier Inn and our confidence to invest further in the Island has been underpinned by the strong performance of our Charing Cross hotel. Since opening in July 2018, the Charing Cross Premier Inn has consistently achieved above average occupancy rates and positive guest feedback. This strong performance, along with the high level of interest from our customers searching for Jersey on the PremierInn.com website, has encouraged us to partner with Le Masurier and invest in the Bath Street site.”

St Helier’s second Premier Inn is expected to create 35 new jobs and accommodate 40,000 overnight stays in Jersey, with the potential to attract annual visitor spend of £1.6 million and, in turn, support over 30 new year-round jobs in the tourism sector. The wider redevelopment is also expected to create over 70 full time jobs in the construction industry.

Simon Crowcroft, Constable of St Helier, said, “I am delighted to support this major regeneration of the north of St Helier. It will significantly improve business and tourism in the area and, importantly, with more green areas and proposed wider pavements it will considerably improve the look and feel of this significant gateway to town.”

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