SBC Travel Appoints Shankar Kotha as CCO

SBC Travel Group, a key player in the travel technology, digital payments and rewards industry, has appointed Mr Shankar Kotha as Chief Commercial Officer, effective immediately.

Mr Kotha has over 20 years of travel industry experience and has worked with some of the world’s leading tourism and hospitality brands in Australia, Asia and North America.

Prior to joining SBC Travel Group, Mr Kotha served as Group Director, Revenue Management and Online Distribution for Thailand’s Minor Hotels Group, an international hotel owner, operator and investor with over 500 hotels in operation.

In this role, he spearheaded the MHG’s entire revenue management and distribution operation for its Australian and New Zealand property cluster, where he was responsible for over $400million in revenue.

Other notable achievements during Mr Kotha’s most recent tenure included setting up the revenue management and distribution function in Australia, as well as centralising call centre operations in Philippines.

He was also integral to developing the MHG’s foothold in China, establishing and overseeing a lucrative collaboration with Ctrip – China’s largest online travel agency, and second largest in the world.

Mr Kotha has also previously held key roles with Starwood Hotels & Resorts Worldwide, Universal Resorts, and Radisson.

Mr Kotha said, “I am delighted to join SBC Travel Group and be a part of the strategic go-forward vision of the company. From low cost distribution solutions to improved payments, SBC Travel Group has developed an innovative suite of products to remedy some of the key issues facing the travel industry. These will not only greatly benefit hotel and tourism operators, but also provide an efficient, cost saving solution that will result in improved distribution and profits. It’s an exciting time as we look to expand our platforms and products on a global scale, and I’m looking forward to playing a part in the company’s continued success.”

Headquartered in Singapore, SBC Travel is made up of five companies, including Global Direct, Cloud Stays, Dream Holidays Planner, Lets Dream Vacation Club and Planet Holiday Media.

See latest Travel News, Interviews, Podcasts and other news regarding: SBC Travel, CCO, Singapore.